"Way Out There" with Cannondale Bicycles

"I believe there are two periods in life, one for the bike, the other for becoming active on one's work."
-Bernard Hinault

From July to October of 2018, I collaborated with the marketing team at Cannondale to produce "Way Out There". It is a multimedia story of Ted King and Tydeman Newman taking on Grinduro, a multi-stage gravel race in Quincy, CA. As the creative director of the project, I managed the artistic direction of the video, with careful attention to music direction and brand representation. Also, I worked on the editing team for the accompanying write-up in Cannondale Chronicles.