"Way Out There" with Cannondale Bicycles
"I believe there are two periods in life, one for the bike, the other for becoming active on one's work."
From July to October of 2018, I collaborated with the marketing team at Cannondale to produce "Way Out There". It is a multimedia story of Ted King and Tydeman Newman taking on Grinduro, a multi-stage gravel race in Quincy, CA. As the creative director of the project, I managed the artistic direction of the video, with careful attention to music direction and brand representation. Also, I worked on the editing team for the accompanying write-up in Cannondale Chronicles.